What is Do-Follow?
Do-Follow refers to links that allow search engines to follow them and pass on authority or "link juice" to the linked website. In contrast, No-Follow links instruct search engines not to pass on any authority or link value.
In simpler terms, a Do-Follow link tells search engines that it's okay for them to follow the link and consider the content of the linked site as a factor in their ranking algorithms. These types of links are highly sought after by website owners, as they can improve a site's visibility in search engine results pages.
In recent years, many websites have implemented No-Follow links as a way to combat spammy or low-quality backlinks. However, acquiring high-quality Do-Follow backlinks is still an effective strategy for improving SEO and driving organic traffic.
The Benefits of Having Do-Follow Links
Harnessing the power of Do-Follow links has numerous benefits for your website:
- Better Search Engine Rankings: As mentioned before, Google and other search engines place value on sites with quality inbound links from reputable sources. By obtaining more high-quality backlinks through Do-Follow channels, you can boost your organic rankings significantly.
- Increase Referral Traffic: A well-placed Do-Follow link on another site will not only earn you valuable authority but also directs relevant traffic directly to your site.
- Grows Brand Awareness: Linking out via online channels helps get your brand name out there while building trust with potential customers who see this information when searching online.
Tips for Acquiring Quality Do-follow Links
While obtaining Do-Follow links can be challenging, it's essential to include them in your overall link building strategy. Here are a few tips for acquiring high-quality backlinks through Do-Follow channels:
- Create Compelling Content: Quality content is king when it comes to earning valuable inbound links from other websites.
- Guest Blogging on Authoritative Sites: Pitching guest posts to industry-leading websites can help you earn not only a quality backlink but also significant branding opportunities.
- Social Media Engagement: Being active on social media platforms like Twitter, Reddit and Linked-in opens up doors for people looking for new and exciting content which could lead to prime linking opportunities.