What is Featured Snippet?

Featured Snippet - a short summary of an answer to a search query, displayed above organic search results. It's also known as Position Zero because it ranks higher than the #1 search result.

Google first introduced Featured Snippets in 2014 to provide quick answers to users' queries. The Snippets are pulled from high-quality web pages that match specific user intent, making them a valuable source of information for the user.

The content within the featured snippet is displayed as plain text, lists or tables and is intended to give users an immediate answer without having to click on any of the search results.

The Benefits of Featured Snippet

A Featured Snippet can offer several benefits for both SEO and user experience:

• Increase visibility: Having your content appear at position zero in Google will cause more people to see you, increasing clicks and traffic.
• Showcase your authority: If Google selects your snippet, then they consider it trustworthy and relevant which helps establish you as an authority on that topic.
• Better user experience: Users get their desired answer quickly without having to scroll through other websites. This improves engagement with your website leading to better rankings over time.

Tips for Optimizing Content for Featured Snippets?

If you want your content appearing within a Featured Snippet, here are some things you can do:

• Create quality content:
You need well-written articles with clear headlines paraphrasing questions asked by internet users.
• Add structure elements like lists and tables:
Google prefers structured data since it presents the information in a clear way so that users can extract relevant information without having to read the entire article.
• Include subheadings:
The snippets prefer content with subheaders to highlight key points or organize your content based on specific topics related to user queries.

You'll want to make sure you have concise answers for common questions as well, since Google will feature the paragraph(s) that best answer them within your content.