What is Hard Bounce?
Hard bounce - a term used in email marketing to describe an email that cannot be delivered to the recipient's inbox. When an email address is invalid, closed, or non-existent, the message sent to this address gets returned as undeliverable.
There are several reasons why hard bounces occur: the recipient's mailbox may be full, their server could be down, or they may have changed their email address. Whatever the reason may be, it means that your message has not reached its intended destination and you need to take action accordingly.
To avoid hard bounces, it's important to regularly clean your mailing list and remove any inactive or incorrect addresses. This will ensure that your messages are only being sent to valid recipients who are interested in receiving them.
The Impact of Hard Bounce on Email Deliverability
Email deliverability refers to the ability of emails to reach their intended recipients' inbox. A high rate of hard bounces can negatively impact deliverability rates for future emails , as internet service providers (ISPs) use signals like bounce rates as indicators of spammy behavior from senders.
To minimize these negative effects on your sender reputation and improve email deliverability rates overall, it is essential for marketers and businesses alike to keep track of and reduce their hard bounce rates as much as possible.
In addition, by using double opt-ins (where subscribers confirm their subscription twice), you can prevent typos or fake email addresses from ever entering your mailing list in the first place.
The Consequences of Ignoring Hard Bounce Rates
An unchecked high number of hard bounces could lead ISPs flagging you as a spammer which will significantly diminish your email deliverability rate. Eventually, this could lead to blacklisting - meaning that all emails from your domain will be filtered straight into spam folders.
To avoid being flagged as a spammer, it is important to take hard bounces seriously and diligently work to decrease them over time. By regularly cleaning your mailing list and using best practices for email marketing, you can ensure maximum deliverability rates and an engaged subscriber base for your campaigns.
Don't let hard bounces ruin the success of your email campaign! Keep track of these metrics and make adjustments where necessary