What is Internal Link Structure?
Internal Link Structure refers to the way links are organized within a website or webpage. It involves linking from one page of your website to another, using anchor text that is relevant and descriptive of the content it leads to. A solid internal link structure helps search engines understand the hierarchy and relationship between pages on your site, as well as distribute link authority throughout the site.
A good Internal Link Structure also makes navigation easier for users, allowing them to easily find related content without having to use the search bar. It can also increase session duration on your site by encouraging visitors to explore more pages.
To create an effective internal linking strategy, start with creating a list of all the pages on your site and categorizing them based on their relevance and importance. Then, identify which pages can be linked together in a logical manner using descriptive anchor text. Keep in mind that too many internal links can dilute link equity and confuse users, so it’s important to strike a balance.
The Benefits of Internal Linking
An effective navigational structure, achieved through interna l linking, increases user engagement, builds domain authority by helping Google crawl deeper into your webpages & ultimately directs visitors towards converting actions such as making purchases or generating inquiries.
Keywords should never be stuffed into these custom tailor made navigational situations.
In essence, navigational structures help you rank better naturally, without aggressive SEO tactics.
With proper interlinking, You’re showing search engines what each page stands for and how they relate to each other - providing stronger semantic meaning.
By having a solid Internal Link Structure, it is also easier for search engine crawlers to discover new pages on your site, which can improve indexation and organic search rankings. Additionally, internal links can help distribute link equity throughout the site, helping boost the authority of individual pages and improving overall website visibility in search results.
Best Practices for Internal Linking
Avoid aggressive anchor text- Optimizing too heavily with exact match phrases – even internally – could be a sign of forced optimization.
Maintain hierarchy- When linking between pages or posts in WordPress make sure you’re using proper parent-child relationships so Google understands where each fits into your content strategy.
Link to cornerstone content - Ensure that important Internal Link Structures point to higher level quality content pieces that contain as much relevant information as possible.
Be descriptive & clear when linking - Anchor text should provide users and bots with an idea of what they're going to find upon clicking (use natural language).
To summarize, an optimized navigational structure helps user experience, SEO potential, and respectively valuable conversions.