What is Non-branded keywords?

Non-branded keywords refer to search terms that do not contain a specific brand name or trademark. These are generic phrases that internet users type into search engines when looking for information, products, or services without any clear intention of purchasing from a particular company.

In the world of digital marketing and SEO, non-branded keywords have become an essential part of online strategy. They can help businesses reach new audiences and boost their website traffic by targeting customers who may not be familiar with their brand.

Using non-branded keywords in an SEO strategy requires careful research and planning. Companies need to identify which phrases are most relevant to their business while also considering the level of competition for those terms.

The Benefits of Targeting Non-Branded Keywords

By including non-branded keywords in your SEO strategy, you can:

The Challenges You May Face While Targeting Non-Branded Keywords

Few challenges which companies may face while targeting non-branded keywords include: