What is Open Graph Protocol?

Open Graph Protocol - a set of meta tags that allow social media platforms to recognize and display information about web pages, such as the title, description, and image. By utilizing these tags, websites can ensure that their content looks consistent across all social media channels.

The use of Open Graph Protocol has become increasingly important in today's digital landscape as more and more people rely on social media for news and other forms of content.

In essence, Open Graph Protocol helps website owners provide relevant information to users who share links on Facebook, Twitter or other social networks. In turn, this can help increase engagement with a website's content by encouraging shares and likes from readers.

Why Use Open Graph Protocol?

The first benefit of using Social Meta Tags, including the Open Graph Protocol, is improving your click-through rate (CTR) from organic search results. With this protocol implemented correctly into your site code trying to attract visitors via SERP may have an edge compared to those sites without proper metadata markup when it comes to Click-Through Rate(CTR).

A well-formatted webpage containing essential metadata will stand out amongst plain text listings thus increasing traffic back to your website through both increased CTRs and better visibility in search engine rankings.

A second reason to utilize Social Meta Tags (OGP) is that they make a preview snippet much easier which leads us directly into our next section – how do you create an effective OGP markup?

Create Effective Open Graph Markup

To maximize the value of adding Social Meta Tags, especially OGP ones, there are several things you need to keep in mind while setting up the markup:

Firstly, ensure that every page of your website has its OGP attributes set-up correctly. Different pages will have different content and this needs to be reflected in their metadata.

Secondly, when setting up Open Graph Protocol tags on your webpage or article, try to include relevant information for both users and search engines. Avoid stuffing keywords into descriptions as it may look spammy.

Last but not least don't forget about image optimization because images are an essential element of social media posts that can improve click-through rates (CTR). Use only high-quality images with proper dimensions and file size since larger files could result in slower sites speeds which may impact user experience