What is Personalization?

Personalization - the process of tailoring something to meet an individual’s needs or preferences. In today's world, we see personalization in various forms like personalized advertisements, product recommendations on e-commerce platforms and personalized user experience on websites.

This modern-day phenomenon can be achieved by using data analytics and algorithms that help companies understand their customers better. By doing so, they offer tailored goods and services based on individual preferences which ultimately results in an enhanced customer experience.

The concept of personalization isn't new as retailers used to tailor their offerings according to a customer’s need before big-box stores came into existence. But with the advancement of technology the term has acquired more meaning than ever before.

The Benefits of Personalization in Marketing

In marketing, personalization plays a crucial role as it enables businesses to target specific audiences for increased ROI (Return On Investment). It is also important because:

Apart from these benefits, finalizing your purchase within seconds’ worth of time after getting exactly what you want , is deemed as one of many advantages perceived by consumers.

The Role of Personalization in eCommerce Sector

Ecommerce has revolutionized the way businesses operate. In this digital age, e-commercepersonalization helps online businesses stand out by providing customized user experiences. In e-commerce sector, personalisation is used to:

This creates loyal customers that are more likely to return and refer the business to others, ultimately increasing sales for the company.