What is Pop-under?

Pop-under- a term familiar to those who work in the world of online advertising. It refers to an advertisement that appears beneath the active window or tab when a user closes or minimizes the current one. This format has become increasingly popular due to its non-intrusive nature, making it less annoying than other forms of digital ads.

Pop-unders are programmed using JavaScript and can be customized with specific targeting options for optimal audience reach. Unlike pop-ups, which tend to be more invasive and disrupt the user experience, pop-unders offer advertisers a more subtle way to engage with their audiences without being too pushy.

The effectiveness of pop-unders varies depending on several factors such as website traffic, ad placement, and relevance of targeting criteria among others.

The Benefits of Pop-under Ads

If you're looking for ways to boost your online marketing efforts, pop-under ads may just be what you need. Here are some reasons why:

Possible Drawbacks Of Pop-under Ads


While there's no doubt about the benefits of pop-under ads, there are potential downsides as well. Here are some of them: