What is Pop-under?
Pop-under- a term familiar to those who work in the world of online advertising. It refers to an advertisement that appears beneath the active window or tab when a user closes or minimizes the current one. This format has become increasingly popular due to its non-intrusive nature, making it less annoying than other forms of digital ads.
The effectiveness of pop-unders varies depending on several factors such as website traffic, ad placement, and relevance of targeting criteria among others.
The Benefits of Pop-under Ads
If you're looking for ways to boost your online marketing efforts, pop-under ads may just be what you need. Here are some reasons why:
- Less intrusive - As mentioned earlier, this type of ad doesn't interfere with users' browsing habits hence visitors can view it once they're done with their main task.
- Better conversion rates - Since pop-unders don't interrupt user experience, they have been seen to generate higher click-through-rates (CTR) compared to other advertising formats.
- Cheaper costs - With lower competition from other advertisers using this format compared to popular methods like social media ads and search engine marketing; cost per thousand impressions (CPM) is substantially cheaper thereby saving money for businesses big or small.
Possible Drawbacks Of Pop-under Ads
While there's no doubt about the benefits of pop-under ads, there are potential downsides as well. Here are some of them:
- Limited targeting options - Compared to other advertising formats such as Facebook Ads, Google Adwords and more recently influencer marketing campaigns; advertisers may find it harder to reach their desired audience with this format due to its less precise targeting capabilities.
- Ad-blocking technology - Pop-unders can be blocked by ad-blockers thus limiting the capacity for businesses' online visibility.
- User experience - Even though pop-unders appear only after a user has closed or minimized a page, they still have an impact on overall browsing experience.