What is Yandex SEO?
Yandex SEO refers to the practices and techniques used to improve the visibility of websites in search engine results pages (SERPs) of Yandex, Russia's largest search engine. With a market share of around 50%, optimizing for Yandex can be crucial for businesses operating in Russia, CIS countries and other parts of Europe.
A successful Yandex SEO strategy involves a combination of on-page optimization, content creation, link building, and technical SEO. Unlike Google, which heavily relies on backlinks as a ranking factor, Yandex places more emphasis on content quality and relevance.
To rank well on Yandex search results page,YOU need to understand how its algorithm works. While much less transparent than Google's algorithm, some known ranking factors include keyword usage, metadata optimization, site structure & speed optimization as well as mobile-friendliness.
The Importance of Keywords in Yandex SEO
The foundation for any good Yandex Search Engine Optimization strategy revolves around keywords research; identifying those exact terms people are searching for when looking for your services or products.For example ,if you own an online fashion store targeting Russian customers,you may want to optimize your website with keywords such as "покупка одежды онлайн" (buying clothes online).
In addition,the use contextual synonyms(“покупать вещи онлайн”), plurals (“купить брюки”),and long-tail variations("где купить классические брюки") could also boost your rankings.Excessive keyword stuffing could penalize your website so practice caution while analyzing keyword density.
Content that answers users' questions directly is prioritized by yandex. Writing high-quality unique content that includes your target keywords, but also provides value to your audience is a must for yandex optimization.
Technical SEO for Yandex
Yandex pays attention to technical aspects of the website such as site architecture, loading speed, mobile responsiveness,and user experience.Your website needs to be well structured and easy to navigate so that visitors can easily find information they are looking for.This could lead to longer sessions on-site which in turn helps sites rank higher on Yandex SERP's (Search Engine Results Pages).